“Your Guide to Creating a Harasser”

The pre-production phase was hectic yet fruitful. It was a challenge to gather a talented crew to work on a controversial project voluntarily, but we successfully managed to collaborate with the best out there. With a huge faith in positive impact, the crew exerted tremendous efforts in this project to give out the best visual identity.

Executed by our talented DOP Amr Nazeer and the art director Sheiwy Farouk, they both gave a very realistic image of Egyptian houses, schools, companies, and outdoors. Through mastering the camera technique and positioning every element in its right place. Plus, the usage of color psychology gave every copy a style of its own, through using green tones with the first copy and warm tones with the second. Also, the stylist Maram ElBanna used these colors subtly in the cast’s wardrobe to show what each character stands for, the green tones show the characters with destructive thoughts and the warm tones show the characters with supportive thoughts.

Picking the cast was one big challenge, especially for a campaign without a hero or heroine. Convincing the cast to join a campaign to volunteer and recite simple lines on camera wasn’t an easy task. Also, in order to make the campaign as realistic as possible, we managed to pick a cast with minimal or nonexistent acting experience, but they all surprised us with superb performances.

The experience itself on set was pretty challenging. Shooting the three videos simultaneously was hard as each one has its own mood and style, but the whole crew made tremendous efforts to ease the shooting days and fulfill all the tasks smoothly.

The post production phase was masterfully handled by our talented Aly Dahawy who gave the project its final picture through unique editing and coloring. Also, the sound design was brilliantly done by Waleed Soliman. Last but definitely not least, the videos would have been soulless without the intriguing music composing of the artist Orion Melok.